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Doing AI Governance | Why Agentic AI is Everyone's Governance Issue

Published 5 months ago • 1 min read

A newsletter of practical guidance, tools and resources, for the real work of governing safe, secure and lawful AI.

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Newsletter #47 - November 2025

Feature Article

Why Agentic AI is Everyone's Governance Issue

How agentic browsers break digital strategies, displace workforces, evade security controls and amplify harm to create governance challenges for everyone from the board to the engineering team.

By James Kavanagh

At first glance, it seems simple and compelling. Click a button and Perplexity’s new Comet browser could handle your Amazon shopping for you. No more scrolling through endless product listings, no more comparison fatigue, no more missed special deals. The AI agent in their Comet browser can search, evaluate, and purchase on your behalf at just the right time for the best price. A digital assistant that actually assists.

But Amazon’s legal team see it differently. On November 4, 2025, they filed a complaint against Perplexity, painting a picture of an AI that “covertly” accessed customer accounts, disguising its automated activity as human browsing. Amazon’s lawyers didn’t mince words suggesting that “this wasn’t innovation, it was trespassing, even if that trespass involves code rather than a lockpick.”¹

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Doing AI Governance

by James Kavanagh and AI Career Pro

Join over 4,500 subscribers and learn about the real work of AI governance. Moving beyond theory, we focus on the practical application of AI governance in real-world organisations with case studies, tools, templates and guidance. Led by James Kavanagh - the AI governance practitioner who led governance at both AWS and Microsoft.

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